snapfish
I designed various products for Snapfish, which included cards (flat invitations and folded greeting cards), photo gifts, and home decor. I focused on utilizing my own lettering and calligraphy rather than using fonts to create unique and one-of-a-kind designs. I also created hand lettering as internal art assets for Snapfish, which were used by other designers in various cards, photo gifts, and home decor products in US and International sites.
The design process involved working with the art and creative directors, merchandizing and Marcom teams. Designs were based on website trends and customer data as well as industry trends. I also did production work for these products using Snapfish’s CMS.
Responsibilities:
-Lettering & Internal Art Assets
-Design Product: greeting cards, home & photo gifts
-New Product Introduction (NPI): personalized foil cards & All In One Seal & Send Cards
-Production work with Snapfish & its partners (Amazon, CVS, Walgreens, and Planet Art).
Work Process: Creating mood boards, lettering, and sketches for New Year’s Cards
Lettering x Internal Art Assets
Greeting cards
Personalized Foil Cards
Snapfish launched the capability of personalized foil in October and I worked on these cards for New Product Introduction for Q4 and Holiday 2019. My task was to design cards based on best sellers, including foil elements on the card design while keeping focus on the user’s text. The results are minimal designs with just the bright amount of glimmer from the foil.
Graduation Toolkit & Lettering
Embellishments created for Graduation Toolkit, available for use by in house designers and customers on company website
